HOFA Gallery celebrates its tenth anniversary on 11 November 2022 by launching HOFA DAO - London's first-ever decentralized, blockchain-powered community of contemporary art collectors, aiming to make global art investment more accessible. To mark the occasion HOFA will also launch HOFAVERSE, a new interactive multi-user Metaverse experience at their Mayfair flagship gallery on 10 November 2022.
Press preview 10 November 2022, 9 am - 2 pm. RSVP emmalouise@thehouseoffineart.com
HOFA DAO Pass VIP
LONDON, 1 November 2022: Founded in 2012, the pioneering international contemporary art gallery HOFA Gallery, will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO (Decentralized Autonomous Organisation).
Jan Kaláb, Horizon of Fire, 2022, Acrylic on multiple canvases (60 x 30 cm)
HOFA DAO’s new art community-led organisation will allow its members to make all decisions regarding the governance of their art portfolio, such as voting for new acquisitions. HOFA’s vision is to make investing in contemporary art open and accessible to all by using Blockchain technology. It is a natural next step for a company that has a strong record in creating accessible art experiences across contemporary art and blue-chip investments.
HOFA Co-founder Elio D'Anna says about the HOFA DAO, “Whilst the NFT digital collectibles market has declined in the last 10 months, we have seen a 20% increase in collectors investing in physical assets via the use of NFT authentication and blockchain technology. That’s the unique aspect of the HOFA DAO, membership is obtained via NFT passes giving access to investment-grade physical artworks. So, the collector benefits from the dual security of the blockchain with the stability of the traditional art market.”
He adds, “This is the new beginning to HOFA’s second decade of pioneering art experiences.”
The founding artist members are 100 highly selected global artists and the $3,000,000 portfolio includes works by blue-chip artists like Daniel Arsham and Invader, as well as established and emerging contemporary artists such as Jan Kaláb, Zhuang Hong Yi, Ilhwa Kim and bio-generative artist Agoria.
The first issue of 1,111 (of 3,333) HOFA DAO NFT membership passes is available on 11 November at 3 pm (GMT), each valued at $250 and available through Magic Eden’s Ethereum Launchpad, purchasable with crypto, Apple Pay and all major credit cards.
Members will enjoy fractional ownership of the tokenised portfolio, and profits from auctions and monthly sales will happen on-chain and be distributed via smart contracts, ensuring transparency across the ecosystem and its cryptocurrency ARTEM Coin. Other membership benefits include VIP access to exhibitions, art fairs, early releases and access to HOFAVERSE a new interactive multi-user Metaverse VR gallery.
HOFAVERSE, a new Metaverse VR experience located at HOFA’s flagship gallery in Mayfair, London
HOFAVERSE, a new Metaverse VR experience located at HOFA’s flagship gallery in Mayfair, London
Jack Lu, CEO and Co-Founder of Magic Eden says about partnering on the HOFA DAO project, “At Magic Eden, we are constantly seeing the NFT space evolve. The trend for blockchain technology's use in securing tangible assets is rapidly growing and we're excited to bring HOFA DAO's inaugural portfolio of masterful artworks come to market through Magic Eden's world-class Launchpad.”
Danilo S. Carlucci of Morningstar Ventures says about investing in the HOFA DAO, “Since at Morningstar Ventures we are increasingly investing our resources in establishing new NFT related ventures, partnering with HOFA on this DAO project allows us to explore new use cases. The marriage between art and web 3 is here to stay, and we are just getting started to see new ideas and concepts coming to fruition."
Press preview 10 November 2022, 9 am - 2 pm. RSVP emmalouise@thehouseoffineart.com
London pre-launch party at HOFA Gallery unveiling HOFAVERSE in conjunction with London Crypto Week by TOKEN2049 on 10 November 2022, 6 pm – 9 pm. RSVP
HOFA DAO NFT membership passes launch on Magic Eden’s Ethereum Launchpad is available on 11 November at 3 pm (GMT)
ENDS
Cracked Quartz Face, Daniel Arsham, 2018, Quartz Crystal (44 x 36 x 23 cm)
CONTACT:
Emma-Louise O’Neill
emmalouise@thehouseoffineart.com
HOFA Gallery, 11 Bruton Street, London, W1J 6PY
NOTE TO EDITORS:
DAO (Decentralized Autonomous Organisation)
DAO is the hot, new Web3 trend which combines many of the breakthrough capabilities of blockchain technology and the growing world of crypto economics built on it. With easy access to new worlds of digital assets and smart contracts for automated decision implementation, DAOs are empowering people to create decentralized communities around shared interests both fairly and transparently.
HOFA Gallery
HOFA Gallery (House of Fine Art) was launched in 2012 specialising in contemporary art by established and emerging international artists. Dedicated to supporting rare talent and making their work globally accessible, the gallery works closely with all of its artists to ensure the highest level of excellence and integrity across its locations in London, Los Angeles and Mykonos.
HOFA Gallery has been a pioneer in the contemporary and crypto art space. In 2018, they were the first fine art gallery to make their entire art holdings available for purchase via cryptocurrency. In 2020, they launched ARTCELS, one of the world's first platforms for asset-backed tokenised art investments, designed to make blue-chip art investments more accessible to younger, digital-native investors.
HOFA’s Digital Art Timeline
2018 – HOFA became the first gallery in the world to accept cryptocurrency as a form of payment, available in 21 different cryptocurrencies in partnership with leading exchange Uphold (article by Forbes).
2020 – HOFA launches first-of-its-kind tokenised exhibition in partnership with sister company ARTCELS, promoting accessibility and democratising the acquisition process of fine arts investments (article by Condenast Traveller).
2020 - HOFA launches its own virtual reality program with its own developed technology and is featured as one of the first galleries to launch their virtuality program alongside Tate Modern, The British Museum and The National Gallery (article by Forbes).
2021 - HOFA and partners released the ARTEM Coin to support the growing demand for a token created for the art market,
2021 – HOFA launches its inaugural NFT release ‘Pink Flower’ by Zhuang Hong Yi (article by Financial Times).
2021 - HOFA launches the pioneering exhibition ‘Matter and Form’, combining the traditional artwork mediums alongside NFTs by 16 global artists and hosted in partnership with Makers Place, Rarible and Known Origin. It instantly sold out and Jan Kalab’s NFT artwork ‘Lost Ultramatine Shell’ sold for 11.8 ETH (44,000 USD) to high profile Hong Kong based collector - Galen Law Kun (article by Financial Times).
2021 - HOFA launched their NFT Marketplace, HOFA.io, and held its first NFT art exhibition hailed as the largest of its kind at the time.
2021 - HOFA launches ‘Portrait of an Era’ billed as the world’s most valuable gallery NFT exhibition ever, with CryptoPunks and BAYC headlining (article by Christie's International).
2021 - HOFA launches HOFA.io where artists and creators can mint and auction artworks on its own NFT platform HOFA.io, built on the Ethereum Network and founded with sustainable ethics. The HOFA.io platform does not strictly require a crypto wallet to acquire digital art, as the platform accepts multiple forms of payments including cards and wires. This hybrid version has a lower impact on the environment by reducing its carbon footprint.
2022 - HOFA launches The ARTEM coin token facilitates exclusive access to professionally curated programs and exhibitions by HOFA gallery and its affiliate brands.
2022 - HOFA team launches Kreation Technologies a tech house implementing and building Web3 technology including the Artem Coin Wallet App & Rewards system, as well as NFT platforms across multiple blockchains.