· World-renowned AI and digital artists XCOPY, Orkhan and OSF alongside Cath Cath Simard and Ivona Tau headline ‘Beyond the Screen’ - a new, immersive exhibition at HOFA, London, 5 - 26 May 2023.
· The show, valued at $5 million (2500 ETH), features nine boundary-pushing artworks that explore the unique possibilities and challenges of AI and digital art.
· Global market for digital art is projected to reach $8.5 billion this year with the AI art market said to top $1.8 billion by 2026 (Sources: Art Market Research & Markets and Markets).
· Evolving landscape of art collecting: Majority of art collectors foresee digital art domination in the next 5 years, with 56% believing digital art holds as much monetary value as physical art (Source: Nasdaq).
· Partners HOFA and Kreation have seen a 200% increase in new AI and digital art collectors since 2021.
'Beyond the Screen' explores the exciting possibilities that emerge at the intersection of art and technology, and is co-curated by the talented and accomplished crypto artist OSF who became the highest selling lot at a recent Sotheby’s auction, Featured artists include XCOPY, Orkhan, OSF, Cath Simard, DeeKay, Ivona Tau, Gavin Shapiro, Alpha Centauri Kid and 25m42, who are at the forefront of digital and AI art, pushing the boundaries of what is possible and transforming the world of contemporary art in the process.
“The global digital art market is expected to reach $8.5 billion this year, and the AI art market is expected to grow to $1.8 billion by 2026, which presents significant opportunities for artists, collectors and everyone involved in the digital art ecosystem. There are also challenges to originality and authorship, ethics and social implications, and artistic expression and aesthetics" says Elio D’Anna, co-founder of HOFA and Kreation. (Sources: Art Market Research & Markets and Markets).
“At the heart of this new exhibition is a consideration of these new opportunities and challenges, and appreciation of the evolution of art collecting and the new landscape of the art market" adds D’Anna.
DeeKay - Am I Dreaming?
HOFA and Kreation have experienced a 200% increase in the number of new AI and digital art collectors since 2021, and industry research also shows that the majority of art collectors see digital art dominating in the next five years, with 56% of them believing that digital art holds as much monetary value as physical art (Source: Nasdaq).
Headlining the exhibition is the critically acclaimed digital artist XCOPY, whose works often reflect on the impact of technology on society. His works consistently achieve the highest recorded figures digital art sales; including 'A Coin for the Ferryman' (2021) $6.02 million (1330k ETH), 'All Time High in the City' (2022) $6.2 million (1630 ETH) and 'Right-click and Save As Guy' (2021) $7 million (1600 ETH). (Source: NFT Now). Orkhan, known for his innovative use of AI to create mesmerising generative art based on his Eastern heritage and culture, has exhibited at prestigious shows such as the Venice Contemporary Art Biennale, and Art Dubai where his work titled ‘Eastern Promises’ sold for $80,000 (50 ETH).
DeeKay - Am I Dreaming?
Ovie Faruq, aka digital artist OSF, is a former Barclays high yield credit and derivatives trader, recently became the highest selling lot at Sotheby's Digital auction with his work titled ‘Carnaby Street’ for $76,500. OSF, co-curator and participant of 'Beyond the Screens', says, "I believe the fusion of human creativity with cutting-edge technology is revolutionising the art world. This exhibition serves as a platform to showcase the limitless potential of AI and digital art and how they are shaping the future of contemporary art."
The immersive exhibition features a diverse range of works, including interactive installations, virtual reality experiences, generative art, and digital sculptures. 'Beyond the Screen' can also be viewed in HOFAVERSE, open 24/7 for virtual browsing.
‘Beyond the Screen’ HOFA Gallery, London, 5 – 26 May 2023
Press preview 4 May 2023 RSVP emmalouise@thehouseoffineart.com
Emma-Louise O’Neill
Comms & Branding Director
HOFA’s Digital Art Timeline
2018 – HOFA became the first gallery in the world to accept cryptocurrency as a form of payment, available in 21 different cryptocurrencies in partnership with leading exchange Uphold (article by Forbes).
2020 – HOFA launches first-of-its-kind tokenised exhibition in partnership with sister company ARTCELS, promoting accessibility and democratising the acquisition process of fine arts investments (article by Condenast Traveller).
2020 - HOFA launches its own virtual reality program with its own developed technology and is featured as one of the first galleries to launch their virtuality program alongside Tate Modern, The British Museum and The National Gallery (article by Forbes).
2021 - HOFA and partners released the ARTEM Coin to support the growing demand for a token created for the art market,
2021 – HOFA launches its inaugural NFT release ‘Pink Flower’ by Zhuang Hong Yi (article by Financial Times).
2021 - HOFA launches the pioneering exhibition ‘Matter and Form’, combining the traditional artwork mediums alongside NFTs by 16 global artists and hosted in partnership with Makers Place, Rarible and Known Origin. It instantly sold out and Jan Kalab’s NFT artwork ‘Lost Ultramatine Shell’ sold for 11.8 ETH (44,000 USD) to high profile Hong Kong based collector - Galen Law Kun (article by Financial Times).
2021 - HOFA launched their NFT Marketplace, HOFA.io, and held its first NFT art exhibition hailed as the largest of its kind at the time.
2021 - HOFA launches ‘Portrait of an Era’ billed as the world’s most valuable gallery NFT exhibition ever, with CryptoPunks and BAYC headlining (article by Christie's International).
2021 - HOFA launches HOFA.io where artists and creators can mint and auction artworks on its own NFT platform HOFA.io, built on the Ethereum Network and founded with sustainable ethics. The HOFA.io platform does not strictly require a crypto wallet to acquire digital art, as the platform accepts multiple forms of payments including cards and wires. This hybrid version has a lower impact on the environment by reducing its carbon footprint.
2022 - HOFA launches The ARTEM coin token facilitates exclusive access to professionally curated programs and exhibitions by HOFA gallery and its affiliate brands.
2022 - HOFA team launches Kreation Technologies a tech house implementing and building Web3 technology including the Artem Coin Wallet App & Rewards system, as well as NFT platforms across multiple blockchains.